This is us

This is us

Cover. Simplified. Blink does it different.

We are Blink by MiWay. A forward-thinking, plain-spoken, all-hearts-in kind of insurer.

Doing things a new way

Backed by MiWay

We're part of MiWay Insurance Limited, which gives us plenty of experience, credibility and trust built over the years. Wholly owned by Santam, a blue-chip JSE-listed company, MiWay has built a trusted household name. Fanatical about delivering awesome customer experience, MiWay is passionately committed to going out of it's way, so clients can live life their way.

Blink again

Blink by MiWay launched in 2021. In 2024 we traded our cerise pink for magnetic purple as our brand continued to grow with our users.

Refreshed brand, same heart. We're putting a disempowered generation back in the driver's seat, giving them the freedom to adult, create, explore and build on their own terms. This is us.


The modern world works differently, and so should your car insurance. Blink offers a fresh, tech-powered approach with complete coverage, cashback rewards, and amazing service – all at your fingertips.

Tired of boring? Get cover that's worth adoring — just Blink.

Comprehensive car cover in your pocket.